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Ameri radije na plastici nego na mreži

Rezultati najnovijeg istraživanja tržišta pokazuju kako američki potrošači više vole kupovati/iznajmljivati filmove na fizičkim medijima poput DVD-a i Blu Raya, nego putem streamingam  IPTV-a ili videa na zahtjev.

Tako, filmove  u ne materijalnom obliku posuđuje 38% ispitanih, a i materijalnom 62%. Najpopularnije je posuđivanje na kioscima, dok je gledanje filmova putem videa na zahtjev putem interneta u SAD-u tek u povojima. No, zanimljivo je da je posuđivanje na plastičnim medijima palo za 17% u odnosu na 2011. dok je plaćeni streaming putem interneta porastao za 5% i sada je drugi najpopularniji način posuđivanja filmova.

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Izvor: NPD.com